Under the FDA's updated criteria, fortified white bread no longer qualifies for a 'healthy' label.
Notes on verification
Confirmed by multiple independent legal analyses (Arnold & Porter, Venable, Davis+Gilbert, FDLI) and news outlets (CNN) referencing the FDA's December 2024 final rule updating 'healthy' labeling criteria. Compliance deadline extends to 2028, but the substantive claim about disqualification is accurate.
Sources
- Mayo Clinic Minute: New rule for 'healthy' food labels (newsnetwork.mayoclinic.org)
- https://www.arnoldporter.com/en/perspectives/advisories/2025/01/fdas-updated-definition-of-healthy (arnoldporter.com)
- https://www.venable.com/insights/publications/2024/12/fda-issues-final-rule-updating-the-criteria-for (venable.com)
- https://www.dglaw.com/healthy-for-the-new-year-fda-updates-requirements-for-healthy-claims/ (dglaw.com)
- https://www.cnn.com/2025/02/24/health/fda-delays-final-rule-foods-healthy-label (cnn.com)
- https://www.fdli.org/2025/05/fda-final-rule-updates-the-healthy-nutrient-content-claim/ (fdli.org)